Ownest Matte Liquid Lipstick set….or simply Kylie Cosmetics knock off….???

Greetings all!

Longtime no type. So the other day, in a moment of weakness, I splurged on a few products from amazon.co.uk. For various reasons, such as Brexit and shipping and import costs, amongst others, I try to veere away from amazon and their associated companies and services. It is a difficult thing to do.

Anyway, I bought a few things. One of which was this mini liquid lipstick set, called Ownest MATTE LIQUID LIPSTICK BIRTHDAY EDITION. Its is odd to say the least. I thought I was buying a cheap lipstick set and was its own brand. Cheap it is. But original it is not. The lipstick names are literally a copy and paste of the Kylie Cosmetics lipsticks. The most ridiculously obvious one being Koko K and Dolce K. Like, bitch, what the fuck? I like originality….but let’s not drag them through the gutter just yet. The actual product might be of some bit of quality, even if the names are all stolen….

I decided to go “mad” and wear Exposed. Uhm…yeah…they are all a weird set of lipsticks. Initially, it felt sort of tacky, or even glue-y….When my lips smacked together, they had to slowly unfurrell from each other. But, in hindesite, At first, I can barely pull this colour off. It is difficult to decide if it suits me or not. I think it looked ok on me partially due to the khaki green hoodie I was wearing…

Then I tried out Candy K. Beautiful pink. I actual was really impressed with the colour. The Vibrancy of them all. Again, it felt tacky, but it wasn’t overly so like Leo was . I have to say, this pink is total applicable to any situation, day time or night time. I genuinely loved it.

This isn’t the same shade as the Kylie Cosmetics counterpart. I genuinely believe that the names are so renowned in popular culture, that the company just lifted them and put them to their own shades. Kylie’s Candy K is noticeably different to Ownest shade called Candy K

The current lipstick i am wearing, while writing this post is Kristen. Clearly, Kylie named this in honour of her very successful momager, Kris. Whether, Ownest named this colour in honour of Kris Jenner is questionable. Click the link above to see the difference in shade. It is obvious the names have been taken due to the fame they carry with them.

However, Ownest’s Kristen is a lovely solid rouge. I must admit, it is a little dramatic for a daytime look, but I am still wearing it, despite that.

Colour Name- Kristen

The wearability of these lipsticks is long-lasting. Maybe it is due part to the tackiness of the product. But if you are in a busy job, don’t have much of a chance for top ups or reapplication, it is actual a very handy product to have on you. Both applicably and physically. The actual size of the containers are quite small. But when you don’t have to reapply it several times a day, it may last for long period of time.

Kristen was a solid colour. I wore it all day. It is resilient. But at the end of the day, it was very patchy on the lips. This can’t be seen in dull lighting, of course.

Dull room lighting. No flash photo
End of day patchiness. Flash photo

The packaging – cheap. I’m not going to beat around the bush, the packaging is indeed cheap. Both on the actual containers and the outward packaging. Literally, nothing to write home about.

Packaging & Presentation

The lipsticks are in plastic containers. Due to the type of plastic used, the containers don’t display the actual colour of the product from the outside, so they can be deceiving as to what colour you will be wearing, at a glance.

Funny enough, however, that Leo, the only colour with a different formula, applies very differently to the others. I found it to be patchy and can be easily moved, even after drying, even when a new coat is applied to remedy the patchiness. When I put on Leo the colour was deep dark red. Around the perimeter of my lips it was really light and somewhat splotchy. Towards the inside of lips, it held a heavily concentration form of the colour, all due in part toe the 2 or 3 layers of lipstick I applied to try and get an even coverage. It dried way too fast for me to even when I tried to manoeuvre it towards the outside edges of my lips. It is a sorely disappointing lipstick. This is a great shame, as the overall impression and results I gathered from the other lipsticks seemingly were fine, solide and long lasting colours (to a degree of use – i.e. food and drink consumption).

I didn’t document this as I took it off immediately after realising that it couldn’t be remedied.

In totality, these products are what you pay for them. They are cheap. The stay for a long time. They aren’t the most comfortable to wear initially, but settle over time. Looking back on what I paid for them on amazon, which was £8, I can’t complain too much about the quality. It is on par to the price point on amazon. The lipstick do their job. They may not do it well, but they do it as good as can be expected from as cheap a product as they are.

When taking product photos for this post, I was swatching the lipsticks to get a clearer picture of the actual colours, and a cap broke off from the applicator. It is a massive tell-tale sign of the cheap production and manufacturing of this brand.

I didn’t even pull it off in a moment of stupidity. I twisted the top half, in order to get the applicator out from the tube, as is done with the other 5 in the packet.

Broken cap on the left. Applicator still in tube.

Would I repurchase them again?

Not if I could help it.

Have any of ye tried out these lipsticks? What are your opinions of them? Let me know!

Also, have nay of ye tried the Kylie Lipkits of the same name as these lipstick, such as the Kylie version of Dolce, Koko K or Kristen?


I bought this collection of liner, gloss and lip crème from TK MAXX for €10 a few months back. The colour I selected is called Muddy Rose. It is a beautifully deep cinnamon hue.

I think the fact that this lip series is really cute as it gives you an option to go matte or glossy. It really does cater to many people in this respect. It also provides with a day to night look. Apply the gloss to your matte lips to give your face that party, glamour beauty queen look.

The packet provides a lip liner, a matter lip crème and finally, a gloss topper.  Bellápierre cosmetics provide this series in 14 shades, all ranging from red to soft pink, to a deep cinnamon colour.

According to the package it came in, this line is intended to be a transfer proof lip line series. One can dream, right…?

Note: let the lip crème sit for a minute or so, before applying the gloss over to minimize colour bleeding on to the gloss applicator.

Lip Set Review:

The Lip Liner –    Applies nicely                       

                             Darker than the lip cream

The Lip Crème – Nice applicator  

                             Very strong and dominant sweet smell from the crème

                             A little opaque, may need more than one application…

Dries down fairly fast

Lighter than the liner

Tacky when it dries down – lips may stick    together

The Gloss Top    

Light formula/ it isn’t dense

Doesn’t move the crème (after crème has dried, of course…)

Applicator doesn’t always pick up same amount of product- for both crème and gloss

Beautiful shine given to lips, once applied

The Gloss Applicator after touching the applied lip crème
     The finished application of all 3 products


The more movement between the lips, the more the shine diminishes

Gloss sometimes runs off the lips. May fall on to chin, especially if eating or drinking. 

The Gloss running onto my chin…

The Wear Test:

I must admit, the first time I wore it, I was very impressed. The colour and initial finish was gorgeous. The gloss has a nice bright, shine to it, giving the lips a certain plumpness and fullness, which brings a certain finish to the entire look of the face.

But…This product IS NOT transfer proof whatsoever.

I have worn this product several times already and it is not a long-lasting lip kit. Its longevity is shortened significantly if you are drinking or eating whilst wearing the products.

After two sips from my morning tea

Initially, the lips look amazing once completed. However, after an hour of wear, the shine of the gloss has diminished a lot. I was very disappointed when I saw this. Without any reapplication of gloss, the trial continued. After another hour of wear (hour 2) my lips started to feel dry and the lines of my lips started to become more prominent than usual, which doesn’t look great on me, to be honest. After another 30 minutes, the lip products begin to fall off as a result of dryness, clumping and chipping.

The butthole effect

If you have not filled in your entire lip with the liner product, the natural colour of your lip will be obvious once the colour falls away from the lips. In honour of Safiya Nygaard, the butt hole is extremely noticeable when this happens….

Ultimately, these products are mediocre, at best. The best item out of the three is the lip liner. I found it to be very smooth when applying and stayed on for a fairly decent amount of time, especially when the lip crème disappeared from the inner part of my lips.

One thing to warn you, dear reader, is of the gloss topper container – often when left on its side, the contents will seep out a little and coat the container, and anything else touching it, in a slippery film of gloss. Unfortunately, this is a huge deterrent for me, as it would make me apprehensive of taking the gloss along with me, going on my adventures or daily life… (I want to keep the inside of my handbag clean-ish). Due to the unreliability of the container of these products, I wouldn’t be inclined to wear it out somewhere due to the potential of it leaking in my handbag.

Thank you for reading my review and experience of this product, I hope it was informative and helpful to you.

If you have ever tried this Kiss Proof Slay line, let me know what your experience of it was. I am curious to see if the issues I had with it are experienced by you guys, or maybe leave some advice for me to utilise it better, or even if I am applying it incorrectly…

If you want to contact me…

Email: beautynovicebusiness@gmail.com

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Thanks again!


Hannah, TheBeautyNovice